Here at Synergy Creative Solutions, we pride ourselves on providing expert knowledge that will help you grow your business. Our expert knowledge in Analytics will help you receive your data gold. One tool we have expert knowledge of is Analytics. There are Many different marketing web browsers and marketing platforms that use analytics. To name a few, Google Analytics, Shopify Analytics and Facebook Analytics.
What is Analytics? Good question, Analytics as a whole is a tool we use to track detailed data on your website. The data shows the behaviors your website visitors are exhibiting. This is where your company’s data gold is found. Google Analytics is the most comprehensive tool to use and it is free. Shopify Analytics can be free with their basic package; however, they do charge if you would like more in-depth information. Facebook Analytics is free; however, it becomes most useful when paired with either Facebook ad’s or the Facebook page has a good deal of followers.
In order to find your useful data gold information, we need to ask ourselves some questions. When we open the analytics tool from either Facebook Analytics, Shopify Analytics or Google Analytics; we will have a lot of information thrown at us. This information can be difficult to understand and make useful. A good first question to ask ourselves would be “will anything change based on this information or question?” if the answer is no, move on as it will not be useful.
Here is some simple process here at Synergy Creative Solutions we use to help with narrowing the search for meaningful questions to ask our Analytics Data:
- Look for problem areas on the website: this simply means find areas that are not functioning as expected. For example, we expect to show on our generic google search as page 1. We are not accomplishing this goal. We sift through the Analytic data to find out Google is struggling with our chosen “keywords”. If our keywords do not match our target audience or do not appear enough in our articles then our website will not show on a generic google search. This is one example, there can be many reasons for this issue.
- Write down the findings: this will help keep track of the problem areas, questions that need to be asked, as well as keep thoughts and solutions organized.
- Cross-reference your Facebook Analytics, Google Analytics, Shopify Analytics, or whichever Analytics tool is being used to keep track of your website data, to be sure of the problem areas.
The next step we take to help us remove some of the subjective opinions, while providing a bit of structure is, set a few important factors:
- Friction: Is there anything difficult? Or preventing customers from buying? Example, if we’re looking at a blog site, readers may be getting bored because the blog length is too long, the words used are more like an instruction manual, or maybe the site is taking to long to load. If it’s a product page may be the ordering process is too frustrating and people leave without buying. If these things are made simpler for the website visitors, the business grows.
- Distraction: Is there anything on the site that is distracting the visitors? Anything from too much imaging or video, even noise. I can say I do not enjoy a lot of noise on a site and usually leave a site that has random loud noise.
- Relevancy: Is everything on our page relevant and pointing to “buy our product” or “read our article”. If there is irrelevant data on a website, visitors may become distracted or uninterested and leave.
- Clarity: Is our website clear on what service or product is being sold? If not, then visitors may leave because they don’t understand. For us, as the product or service provider, we know what we are providing and selling. It is easy for us to not be clear.
The point of all of this examination and question asking is to help us dive deeper into our companies as a whole and bring to the surface all the things that are hiding below the surface. Diving below the surface helps us bring in more website views, product/service orders, and all around brings the gold our companies have to offer to the surface. Using tools like Facebook Analytics, Shopify Analytics, and Google Analytics ensure we mine the gold out of our data and put it to good use.