Proofreading is a big part of the blogging process. During the proofreading, phase is when we grammar and spell check our articles. This part is best left to the very end of our blog. Equally proofreading our articles more than once is a good practice. During this step is when we will be doing more than just grammar checking or spell checking.
We must ensure our structure is sound as much as making sure our articles communicate our message properly. During our proofreading step it is good practice to make sure that the skeleton structure we first began with is still going to work well for us. Chances are what we set out to create looks a bit different by now. One of the best questions to ask ourselves right now is “if we have presented our ideas in the most effective order and effective way”?
Here are some questions to ask ourselves that will help us think more critically:
- Could I have used bullet point lists, instead of a list in a paragraph?
- Should I have created another section, or removed one that was not necessary?
- Do my subheadings paint the big picture of my article, within seconds of a person reading?
- Does my headline connect with my introduction?
Studies have shown that readers often times retain the first and last things they have read in an article. The best places to put our lists or the most important information we would like to convey is by putting the information at the beginning and end. Proofreading our articles can assist us in knowing how or when stating some parts of the information at the beginning and add a little along with repeating some of what we have said at the end, will be the most useful.
Proofreading will help ensure that our articles are easy to scan. Not just for humans but for search engines too. Good content can have value driven by SEO if we make it easier for search engines to find. Some of the ways Synergy Creative Solutions thinks about it are:
- Ensure we use our keywords the right amount of times needed, as well as ensuring our keywords sound natural to our content.
- Mention our keywords early in the article, as well as having a keyword in the title.
- Write alternative keywords in the images that include main keywords.
The above list helps us optimize our articles for search engines. Proofreading our articles to ensure we have added optimization for humans looks a little different. Readers are usually kept interested by things like images, bold, and hyperlinking to important references made. Using formatting for your readers is another way to optimize our articles.
Most of our readers practice skimming an article before reading the whole article. Strategically placing font and style to our article helps ensure that our reader’s eyes will be drawn to the important parts of our articles. Proofreading more than once will ensure we don’t lose out on any opportunities to optimize our articles.
The last things to consider while our editing, proofreading and optimizing phase, are not serving up block paragraphs, and making sure we have our calls to action in the appropriate places. Sticking to 2-3 sentences a paragraph ensures that our readers will not become bored or see the huge paragraph as too much reading.
Making sure we have called to action as clear as we can ensure products are sold, or our businesses are contacted. We all have a specific reason to blog, whether it is to market a product or service or get recognition. The call to action simply put should answer this question “what do I want my reader to do once they have read?” Our blog article, our images, proofreading, and all of our font and styling should point to this one goal we would like our readers to do.
After we have edited and ensured optimization for our article, the next thing is to proofreading our grammar and spelling. Synergy Creative Solution works hard at being knowledgeable about what works best for blogging and content writing. We seek to build partnerships and help those business partnerships grow.