Using Simple and Advanced Segments

Learning to use Google Analytics can be difficult if we don’t first gain some understanding of some of Google Analytics working parts. In a previous article, we discussed some of the different data types Google Analytics has to offer.  We are going to fish a little deeper into how to find the reports to understand what Google Analytics is saying to us.

First, let us begin with what a Simple segment of data means. A simple segment provides information about your website’s visitors and their activities. A simple segment includes:

  1. Demographic: This is the section of our Google Analytics, simple segment, where you divide your users into sex, age, race, religion and so on. This can be helpful in providing you useful information towards your target audience. For example, if your company sells toys for children. It is helpful to know if you have mostly single mothers visiting your site. This will help you provide correct wording and advertisement that appeals to single mothers. If we provide non-kid friendly advertising your single mother crowd will be turned away from your website.
  2. Technology: We use this section to divide our users into who accessed your website via a computer or a mobile device. This is useful information to know how to program our user interface or if there are any problem areas in one area and not the other based on the technology being used.
  3. Behavior: Using our Google Analytic tool to segment our user data based on our user’s behavior on our website. This will show you how often a user visits and if they conduct business on your website. For example, if you sell motorcycle gear on your website, this segment will tell you when a user buys a helmet and another buys a pair of pants.
  4. Date of First Session: This segment will show the first date a user visited your website.
  5. Traffic Source: Using our Google Analytic tool to segment your users based on how they found you. This can be useful if your company uses multiple resources to market.
  6. Enhanced Ecommerce: This is where we segment our users based on their shopping behaviors.

In the advanced settings, you can add and create customized reports to track behavior patterns of your website users. The advanced segment reporting section is to help us use more customized data to fit the information we are trying to understand about our own website. There are two options available in the Advanced settings; conditions and sequences.

In our conditions segment is where we will generate a report that produces data about user characteristics. The sequence segment is where we will generate a report that shows our users behavior. For example, if we wanted to understand how reading a blog article was affecting your website’s revenue per visitor, the conditions will look like:


Page>exactly matches> /blog articles/

Revenue>per user>300

There is more flexibility using the Advanced settings in Google Analytics. Learning to use the simple and advanced segment tool will help find problem areas on our websites while helping us grow our businesses. At Synergy Creative Solutions we pride ourselves on having this understanding to help you promote your business.

Posted in Analytics.

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